Consulting

Analyzing and optimizing web or mobile traffic may turn out to be a complex process even after a number of training sessions. Your budgets do not necessarily let you open up a position that is 100% dedicated to this activity.

In parallel with this observation, it is also necessary to step back from your own numbers by putting them into perspective with those found from your own sector. With the awareness of best practices and the ability to situate your audience in relation to your field of business, our consultants can help you very quickly implement simple, high performance reports. They also help you to conduct the interpretation that is necessary to pragmatic and efficient actions.

We propose that one of our consultants be immersed in your e-marketing unit, under terms to be defined in line with your requirements, and whose aim will be to:

Soak up your corporate culture, to detect management expectations in terms of reports
Determine your business and marketing challenges as well as the latest internet users behavior and seasonal aspects that apply to your business
Build on the AT Internet sector based benchmarks so as to put your audience into perspective and bring some relativism to any fluctuations
Analyze your sensitive data and detect those points that stand out about your online business
Determine optimization projects likely to improve your performance (site conversion ratio, forms, ease of use, etc.)
Monitor progress and the results in figures from these projects: AT Internet's advice is based on objective data, so are its results.
Regularly summarizing and presenting results

Our consultants benefit from solid experience with different types of sites (e-commerce, media, branding, customer support, corporate) and bring you the culture and methodology that has been tried and tested with our main customers.

Some examples of actions undertaken:

Understanding how often visitors make return visits, depending on their profile and buying habits
Determining the best succession of campaigns leading to the best conversion rates
Analyzing an audience at the minute and determining the link with offline advertising (radio / TV)
Analyzing the impact of specific events (internet users behavior, sales, weather, etc.) on changes to the audience and the sales numbers generated.