Search Engine Marketing (SEM)
Search Engine Marketing (SEM) takes a determining place in enterprise marketing budgets.
The Google Adwords sponsored links network, MSN AdCenter, Yahoo! Search Marketing (YSM), make it possible to display advertising links on result pages from search engines like Google, Yahoo!, MSN,... or as context related sponsored links (Google Adsense).
AT Internet solutions make it possible to reliably measure clicks on sponsored links (PPC, Pay per Click), to monitor the behavior of visitors from these platforms as well as evaluating click fraud.
Our solutions also make it possible to retrieve the number of print outs, the Click Rate or Click Through Rate (CTR), the Cost Per Click (CPC) and to then manage all of one's campaigns by optimizing spending (BID Management).
Return On Investment (ROI) management for sponsored link campaigns makes it possible to determine which words to enrich (CPC and CPC Maximum), what key expressions to exclude, how to expand ads into a number of variants, what type of targeting to perform: Broad Match, Phrase Match and Exact Match for expressions.
The comparison between Search Engine Optimization and Paid Search Advertising allows evaluating the cannibalization phenomenon and avoids the need to pay for traffic that can come for along free.
Search Engine Marketing (SEM)
Search Engine Marketing (SEM) takes a determining place in enterprise marketing budgets.
The Google Adwords sponsored links network, MSN AdCenter, Yahoo! Search Marketing (YSM), make it possible to display advertising links on result pages from search engines like Google, Yahoo!, MSN,... or as context related sponsored links (Google Adsense).
AT Internet solutions make it possible to reliably measure clicks on sponsored links (PPC, Pay per Click), to monitor the behavior of visitors from these platforms as well as evaluating click fraud.
Our solutions also make it possible to retrieve the number of print outs, the Click Rate or Click Through Rate (CTR), the Cost Per Click (CPC) and to then manage all of one's campaigns by optimizing spending (BID Management).
Return On Investment (ROI) management for sponsored link campaigns makes it possible to determine which words to enrich (CPC and CPC Maximum), what key expressions to exclude, how to expand ads into a number of variants, what type of targeting to perform: Broad Match, Phrase Match and Exact Match for expressions.
The comparison between Search Engine Optimization and Paid Search Advertising allows evaluating the cannibalization phenomenon and avoids the need to pay for traffic that can come for along free.