Rich Media
Rich Media is often associated with the concept of so-called rich interfaces, ones that contain both audio, videos and presentation (media) content. It makes it possible to widen the scope of communication, to offer greater interaction between users and the content and simply to look more attractive.
Rich Media is being used more and more on media sites presenting video/audio reporting (WebTV, video Blogs, podcasts), in e-learning solutions, in product presentations (3D presentation) and to support sales (e-Commerce), but also in the content of advertising banners.
AT Internet's solutions make it possible to measure all of the uses of these media. Depending on the broadcasting mode and the type of media, AT Internet provides a much data as possible on the use of these media:
- Read rate
- Downloading
- Setting as a favorite, sharing and sending by email
- Format (mp3, avi, mpeg, flv)
- Data speed
- HD or not
- Bandwidth used
- etc.
All of the behavioral consequences of using this kind of content are analyzed: visit quality, conversion rate, ROI.
AJAX
The use of AJAX technology (or Asynchronous JavaScript And XML) has seen considerable growth these last few years in websites. It is used to change parts of a web page, dynamically, without the need to reload the entire page. This technology makes it possible to exchanger and handle data asynchronously with the web server (XMLHttpRequest object).
The concept of "pages viewed" therefore becomes less appropriate for websites using this technology, the terms actions or content refreshing are used more often.
AT Internet has for a number of years now offered measurements suited to these types of actions. The measurement may go as far as asynchronous exchanges between the browser and the web server or, as required, be restricted to the main actions, which in this case, just like Flash film event, make it possible to simulate pages viewed and visitor browsing.
Rich Media
Rich Media is often associated with the concept of so-called rich interfaces, ones that contain both audio, videos and presentation (media) content. It makes it possible to widen the scope of communication, to offer greater interaction between users and the content and simply to look more attractive.
Rich Media is being used more and more on media sites presenting video/audio reporting (WebTV, video Blogs, podcasts), in e-learning solutions, in product presentations (3D presentation) and to support sales (e-Commerce), but also in the content of advertising banners.
AT Internet's solutions make it possible to measure all of the uses of these media. Depending on the broadcasting mode and the type of media, AT Internet provides a much data as possible on the use of these media:
- Read rate
- Downloading
- Setting as a favorite, sharing and sending by email
- Format (mp3, avi, mpeg, flv)
- Data speed
- HD or not
- Bandwidth used
- etc.
All of the behavioral consequences of using this kind of content are analyzed: visit quality, conversion rate, ROI.
AJAX
The use of AJAX technology (or Asynchronous JavaScript And XML) has seen considerable growth these last few years in websites. It is used to change parts of a web page, dynamically, without the need to reload the entire page. This technology makes it possible to exchanger and handle data asynchronously with the web server (XMLHttpRequest object).
The concept of "pages viewed" therefore becomes less appropriate for websites using this technology, the terms actions or content refreshing are used more often.
AT Internet has for a number of years now offered measurements suited to these types of actions. The measurement may go as far as asynchronous exchanges between the browser and the web server or, as required, be restricted to the main actions, which in this case, just like Flash film event, make it possible to simulate pages viewed and visitor browsing.