With the explosion of the smartphone market (handsets, applications and mobile sites) and with social networking fueling the growth of the mobile internet, marketing heads are adapting their priorities by focusing on a multichannel marketing strategy in which the mobile is becoming fundamental. Fully integrated into the NX suite, Analyzer^NX Mobile Edition reflects the trend of taking knowledge and expertise from the field of digital marketing and applying it to the mobile world.

Apps & mobile solutions

With AT Connect Email, Analyzer interconnects with your emailing solution. The analyses analyses mean you can perform behavioral targeting in future emailings and highlight the best marketing strategies to implement.

Introduction to BuzzWatcher’s main features and uses. BuzzWatcher is a buzz and online reputation monitoring tool.

Presentation of ChannelOptimizer^NX's features. ChannelOptimizer^NX is a measurement tool and attribution engine for multichannel strategy.

Presentation of Observer's features. Observer is a real time monitoring tool measuring your site's availability

Zoom on the features and possible use of the ClickZone® functionnality. ClickZone provides analytics and ergonomic report of click and display zones

Making Internet users feel unique is a must in any company’s online marketing strategy. As part of your marketing strategy each Internet user should be the focus of a custom marketing action or offer; and this is where segmentation, an essential step in any online marketing strategy, becomes the driving force behind your success. With AT Internet’s latest module, DataExplorer provides online marketeers not only with accurate, reliable data in real-time, but with data which can be exploited immediately. DataExplorer is integrated as part of the Analyzer^NX solution.

Focus on the AT Internet Excel add-in: use and benefits of directly importing your Analyzer data into Excel

Focus on the on site ads feature. On site ads offers a complete, detailed monitoring of all your online marketing campaigns, whether internal (self-promotion) or external

The portal module allows an organisation with multiple sites (brand, group, affiliates....) to carry out in-depth studies of all their managed websites. It provides a macro view which can be used to perform high-level analysis whilst maintaining granular information at site level.

Webcasts, audio/video streaming, flash movies, Presentations, animations, podcasts, etc. RichMedia content represents an important asset to reach more visitors and improve visitor online experience. AT Internet o ers a complete rich media analysis module with extremely accurate metrics (more than 20 metrics). The module is available as standard in Analyzer and does not require any additional subscription costs or extra fees.

Presentation of SalesTracker's key features. SalesTracker is a module dedicated to online sales: orders follow-up, conversion process, client behaviour, etc

Focus on this SalesTracker version dedicated to e-travel specialists

Focus on the Analyzer ScrollView® feature: possible uses and benefits of this ergonomic analysis tool

An “à la carte” service adapted to your needs to identify the performance and trends of your competitive environment.

When the boulanger.fr site was first created, it was above all a virtual shop window for customers. For the site to become a real online commerce alternative for the store, the information placed online had to be analyzed for relevance; it was important to determine who visited the site and traffic potential had to be evaluated…

CBS Interactive is one of the world’s leading website editors. The group is in the Top 10 online media groups in terms of audience numbers and has thousands of contributors worldwide. In France the aim of CBS Interactive is to become the reference media group for all media enthusiasts. Eight themed sites form part of the group’s media offer, today in France, including: ZDNet.fr, BusinessMobile.fr, CNETFrance.fr, Cartech.fr, Goosto.fr, Gamekult.com, Musicspot.fr and CNETTV.fr

PriceMinister integrates MV testing and increases turnover by 5%.

Ryanair uses analytics to drive increased website revenue and performance.

The French Government Information Service (SIG) is responsible for coordinating ministerial communication both on- and off-line. The governmental network has more than 400 sites on the Internet, including: all ministry sites, ministerial missions sites, and public sites. The density and complexity of the site network creates a number of problems in analytics, access management, and performance management.

Improve the online fuel ordering service on the Total.fr site Promote consistency of the different ordering steps by making up for a media rupture phenomenon in the process. Increase significantly the conversion rate of fuel orders. Guarantee reliable and immediate information to Internet users

Choosing a Web Analytics solution - Jacques Warren

Integrating KPIs into your company’s strategy - Jacques Warren

Leveraging Web Analytics to Optimise Advertising Revenue

This White Paper deals with the interactions between server monitoring solutions and Web Analytics, and more specifically with the possible uses of AT Internet's Observer.

Multivariate Testing: the challenges

Segmentation in Web Analytics: a fundamental approach - Jacques Warren

Optimize your landing pages and make them more efficient

Usability analysis in Web Analytics - Methods and Tools

Leveraging visitor intelligence in order to remarket to qualified visitors

This white paper presents a solution that allows Web Analytics and AdServers data to be consistent and eliminate most points of disagreement.

Web Analytics: a Marketing Hub?

AT Connect adperf product sheet

Emailers - AT Connect CheetahMail

Emailers - AT Connect Neolane

Social Commerce - AT Connect Bazaarvoice