DataExplorer

Segment data, target actions

What impact has your latest sponsored links campaign had on visitor behaviour? What can be done to improve future email campaigns to increase client conversion? Who are your new visitors and what channels do they use to access your site? How can you identify entry pages which are incompatible with specific browsers?

DataExplorer is the best segmentation solution available to manage efficient and effective marketing and sales actions. Use its power to optimise your site, in terms of both usability and content.

With the DataExplorer module analyse segments according to your own criteria. This type of targeting has real added value as you can compare segmented data with a site’s overall analysis.

“For us performance was essential for segmentation. With DataExplorer we have been able to quickly and accurately exploit all of the data for the different spaces which are available to Internet users.”
Adrien Martin-Laval, Web Analytics manager – Bouygues Telecom

Key features

High performance
With response times of less than a minute for traffic volumes greater than a billion pages, DataExplorer will boost productivity.

No limits
Segment on the complete set of metrics available and on different analysis levels. Cross analyse all types of data.

Create segments “on the fly”
Create segments according to personal criteria and view the results immediately.

Real time up to the minute
Be reactive, and refine your analysis as much as possible, by segmenting data which corresponds to the last few minutes which have just gone by.

Intuitive configuration
Become immediately familiar with the tool thanks to a work environment similar to Analyzer^NX.

Collaborative
Save, share, and display segments of your choice.

Multi-platform structure
Thanks to the latest generation in technical architecture, benefit from the performance of unique segmentation which uses the best technology available depending on your request (Microsoft and Oracle).

Dashboards and reports
Improve decision-making by integrating segments into dashboards, and by scheduling regular reports.

API and interconnection
Export segmented data via API to any other interface.