BuzzWatcher

Measure and manage your online reputation

Real time buzz monitoring
Multi-channel monitoring (social networks, micro blogging, video sharing, blogs…)
Semantic analysis: people, companies, places and concepts associated to your keywords

At a time of social networks reign over media, the viral phenomena - individual or organized - is becoming more and more prevalent: the "buzz" technique inevitably impacts, as cause or consequence, the marketing strategy. BuzzWatcher, a buzz and online reputation monitoring tool, measures the activity of your brand, your products or your competitors on all web 2.0 channels (social networks, video sharing platforms, RSS feeds, blogs ...).

Features

Simple, fast implementation: BuzzWatcher doesn't require any tagging or installation; you only need to state which keywords you'd like to monitor. You can also add additional sources (RSS feeds, blogs…) that are not included by default.

Immediate exploitation of results: the first results appear an hour after setting up the solution and entering your keywords.

Key functionalities

Complete monitoring of your sphere of influence

Each one of the keywords you monitor is classified in a themed channel: you, your competitors, your area of business etc. You can then independently follow the buzz or conversation going on around your brand or your competitor's brand and discover the real-time reputation of your given area of business.

Distribution of occurrences of keywords by category (competition, brand, area of business)

Multi-channel and multi-source approach

BuzzWatcher measures activity on all web 2.0 channels: social networks, video and micro-blogging platforms, RSS feeds and blogs. Many sources (platforms, feed and blog URLs) are common to all of our clients and evolve with time, according not only to the needs and requests of our clients, but also to our technology watch policy. However additional feeds can be added for monitoring with ease.

Multi-channel list of media coverage

Filtering on keywords, keywords categories and channels

Thanks to all the available filters, BuzzWatcher is a flexible tool, which can be used with precision to answer very specific needs. One can focus on any subject by activating or deactivate a given category of keywords (brand, competition, area of business), or by choosing one by one the keywords that need to be included or excluded of the analysis.

You can also activate and deactivate the audited channels (videos, blogs, RSS feeds, social networks…) to your precise requirements.

Semantic analysis

Broaden the scope of your analysis with the automatic extraction of names of individuals, companies, places and also the concepts most often associated with your keywords in the channels studied.

Example of a tag cloud generated by BuzzWatcher's semantic analysis (Home Entertainment industry)

Hourly activity synthesis

Because on the internet every hour counts, BuzzWatcher offers a global and synthetic analysis – hour by hour – of the overall activity of your keywords.

Direct access to content

With a single click you access the videos, blog posts, tweets… that mention one or more monitored keywords.

Seamless integration to the Digital WorkSpace^NX

As is the case for all AT Internet solutions, BuzzWatcher is integrated as part of the Digital WorkSpace^NX. It can work as a standalone product, or in association with Analyzer and Observer.
In all cases, you can benefit from the different productivity tools which are available such as the event log, report builder and the filter systems which can be applied to graphs and tables, etc.

Thanks to the Digital WorkSpace^NX you can also benefit from the first convergence of data from a web analytics tool and a buzz measuring and monitoring tool.

Interested?

Contact-us for more information or a BuzzWatcher demo.