AnalyzerNX
Optimise your traffic generation, retention and conversion
 Analytics for all web, rich and mobile media
Real-time monitoring of key performance indicators (KPIs)
Inform strategic decision making
Measure ROI (return on investment) for all online marketing actions
Analyzer is easier to set up than anything you’ll find on the market, and makes it possible for all company stakeholders to analyse and optimise their online performance using a single interface. Analyzer’s interface is an online workspace (Digital WorkSpaceNX) that lets you measure, compare, group, segment, and disseminate – in real time – all data related to the business and objectives of any type of site. E-Commerce, M-Commerce, Corporate, Intranet, Media, Support, Entertainment; Analyzer adapts to suit every kind of online activity.
Features
Quick and easy tagging: With AnalyzerNX the implementation of tags is easy and efficient with operational measurement turnaround times that are unparalleled on the market.
Analyzer can provide up to 8 levels of measurement for site groups, making it a one-of-a-kind solution that lets you compare performance within complex site networks and make site improvements on evidence based best practice. The interface provides both a macro level overview, while still being able to access reports on containing the minute detail.
Real time, minute-to-minute data access lets you maximise your performance based flexibility.
AnalyzerNX is an integral part of Digital WorkSpaceNX. This unique interface, common to all our products, provides you with a true transverse perspective of your internet business activity: AnalyzerNX tells you how your website is performing, BuzzWatcherNX reports on your brand performance, and ObserverNX reports on your server availability.
Key functionalities
A complete view of e-marketing actions and their profitability
Analyzer lets you obtain a complete view of your e-marketing actions: allowing you to measure, monitor, and optimise your online investments.
- ROI
Comparative results for all your e-marketing expenses (SEO, SEM, affiliation, email campaigns, advertising, etc.)
- On site ads
Complete, detailed monitoring of all your online marketing campaigns, whether internal (self-promotion) or external (pay per click or pay per view, email campaigns, sponsored links, Rich Media, etc.). Learn more about the On site ads functionality.
Learn more about the On site ads functionality.
- SiteLinker
Performance monitoring of your affiliation programs and partnerships. .
Learn more about the SiteLinker functionality.
- Long-tail study
The study of keywords in order to back the right strategies in search engine optimization and keyword purchase, not necessarily the most popular, but the most effective.
- Event log
By recording the key events in the life of your site in your event log, you can see all or part of these elements directly in your graphical displays. Analyzer lets you link all your traffic data with your site’s event context: online and offline campaigns, scheduled events (new product launch, sales, presence at an exhibition…) or ones that are more unexpected (downed server, for example), etc.
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| On site ads |
Event log |
Usability reports
- ClickZone®
Analytics and usability report of click and display zones. ClickZone demonstrates where visitors think there should be a link even if one isn’t present, allowing you to improve the usability of your site. The information can be displayed in a heat map style and overlaid your page to identify missing links etc.
- ScrollView®
Certain content on a website cannot be summarized in a single screen page (i.e. above the fold): with the ScrollView® module, you can assess the number of visitors who choose to scroll down to the bottom of the page, and know at precisely what screen level the others stopped.
- A/B Testing
Assess the impact and effectiveness of different versions of the same web page (in terms of traffic, conversions, sales turnover…).
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| ClickZone® |
Extensive web 2.0 analytics
- Rich media
Detailed analysis of Rich Media content on your site (audio, video, animation, podcasts etc…). Evaluate internet user engagement, viral spread, and the contribution of multimedia content towards achieving your site objectives.
- RSS feed
Measurement of the location and updating of your feeds, but also the traffic they generate.
Real time alerts
Email and SMS alerts can be triggered in accordance with parameters you set, these parameters could signal a significant traffic change or notify you that predefined thresholds you set have been exceeded.
Definition of monthly objectives
Monitoring and measurement of the progress made against personalised monthly objectives (visits, page views, sales turnover etc.) on a global-view chart.
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Objective monitoring |
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Exclusive qualitative analysis
Our exclusive meta-KPIs, Behaviour Quotient® and Visitor Engagement, give you a unique view of what internet users find attractive on all or part of your site.
Geolocation
See where your visitors are connecting to your site by continent, country, region, or city. Analyzer’s geolocation reports let you segment visits by, for example, combining geographic criteria with key usage metrics, then target the contents according to internet user locations.
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Geolocation report (continents) |
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API
Flexible integration - Analyzer’s secure API lets you integrate any interface data you wish into your own applications and tools.
Analyzer also comes in the Mobile edition (sites for mobiles), Intranet edition (closed or open), and Networks edition (site networks).
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DataExplorer
Data segmentation and cross-referencing |
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SalesTracker
Sales monitoring (additions to cart, orders…) for e-commerce sites. |
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AT Connect
Turns Analyzer into the convergence point for all the data from your decision-making tools (behavioural targeting, CRM…) and your e-marketing platforms (sponsored links, affiliation, email campaigns…) |
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Portal
Management of site networks, for a global view of the activity on your various sites |
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ABCe Certification
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Excel Add-In
Import, process, and finalise the layout of your web and mobile analytics data using Excel. |
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Report Builder
Create and personalize reports on the interface in a variety of formats (PDF, Word, Excel, CSV, XML) and export them with frequency and conditions that can be fully parameterized. |
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 |
AnalyzerNX
Optimise your traffic generation, retention and conversion
Analytics for all web, rich and mobile media
Real-time monitoring of key performance indicators (KPIs)
Inform strategic decision making
Measure ROI (return on investment) for all online marketing actions
Analyzer is easier to set up than anything you’ll find on the market, and makes it possible for all company stakeholders to analyse and optimise their online performance using a single interface. Analyzer’s interface is an online workspace (Digital WorkSpaceNX) that lets you measure, compare, group, segment, and disseminate – in real time – all data related to the business and objectives of any type of site. E-Commerce, M-Commerce, Corporate, Intranet, Media, Support, Entertainment; Analyzer adapts to suit every kind of online activity.
Features
Quick and easy tagging: With AnalyzerNX the implementation of tags is easy and efficient with operational measurement turnaround times that are unparalleled on the market.
Analyzer can provide up to 8 levels of measurement for site groups, making it a one-of-a-kind solution that lets you compare performance within complex site networks and make site improvements on evidence based best practice. The interface provides both a macro level overview, while still being able to access reports on containing the minute detail.
Real time, minute-to-minute data access lets you maximise your performance based flexibility.
AnalyzerNX is an integral part of Digital WorkSpaceNX. This unique interface, common to all our products, provides you with a true transverse perspective of your internet business activity: AnalyzerNX tells you how your website is performing, BuzzWatcherNX reports on your brand performance, and ObserverNX reports on your server availability.
Key functionalities
A complete view of e-marketing actions and their profitability
Analyzer lets you obtain a complete view of your e-marketing actions: allowing you to measure, monitor, and optimise your online investments.
- ROI
Comparative results for all your e-marketing expenses (SEO, SEM, affiliation, email campaigns, advertising, etc.)
- On site ads
Complete, detailed monitoring of all your online marketing campaigns, whether internal (self-promotion) or external (pay per click or pay per view, email campaigns, sponsored links, Rich Media, etc.). Learn more about the On site ads functionality.
Learn more about the On site ads functionality.
- SiteLinker
Performance monitoring of your affiliation programs and partnerships. .
Learn more about the SiteLinker functionality.
- Long-tail study
The study of keywords in order to back the right strategies in search engine optimization and keyword purchase, not necessarily the most popular, but the most effective.
- Event log
By recording the key events in the life of your site in your event log, you can see all or part of these elements directly in your graphical displays. Analyzer lets you link all your traffic data with your site’s event context: online and offline campaigns, scheduled events (new product launch, sales, presence at an exhibition…) or ones that are more unexpected (downed server, for example), etc.
|
|
| On site ads |
Event log |
Usability reports
- ClickZone®
Analytics and usability report of click and display zones. ClickZone demonstrates where visitors think there should be a link even if one isn’t present, allowing you to improve the usability of your site. The information can be displayed in a heat map style and overlaid your page to identify missing links etc.
- ScrollView®
Certain content on a website cannot be summarized in a single screen page (i.e. above the fold): with the ScrollView® module, you can assess the number of visitors who choose to scroll down to the bottom of the page, and know at precisely what screen level the others stopped.
- A/B Testing
Assess the impact and effectiveness of different versions of the same web page (in terms of traffic, conversions, sales turnover…).
|
| ClickZone® |
Extensive web 2.0 analytics
- Rich media
Detailed analysis of Rich Media content on your site (audio, video, animation, podcasts etc…). Evaluate internet user engagement, viral spread, and the contribution of multimedia content towards achieving your site objectives.
- RSS feed
Measurement of the location and updating of your feeds, but also the traffic they generate.
Real time alerts
Email and SMS alerts can be triggered in accordance with parameters you set, these parameters could signal a significant traffic change or notify you that predefined thresholds you set have been exceeded.
Definition of monthly objectives
Monitoring and measurement of the progress made against personalised monthly objectives (visits, page views, sales turnover etc.) on a global-view chart.
| |
|
|
| |
Objective monitoring |
|
Exclusive qualitative analysis
Our exclusive meta-KPIs, Behaviour Quotient® and Visitor Engagement, give you a unique view of what internet users find attractive on all or part of your site.
Geolocation
See where your visitors are connecting to your site by continent, country, region, or city. Analyzer’s geolocation reports let you segment visits by, for example, combining geographic criteria with key usage metrics, then target the contents according to internet user locations.
| |
|
|
| |
Geolocation report (continents) |
|
API
Flexible integration - Analyzer’s secure API lets you integrate any interface data you wish into your own applications and tools.
Analyzer also comes in the Mobile edition (sites for mobiles), Intranet edition (closed or open), and Networks edition (site networks).
|
|
DataExplorer
Data segmentation and cross-referencing |
| |
|
SalesTracker
Sales monitoring (additions to cart, orders…) for e-commerce sites. |
| |
|
AT Connect
Turns Analyzer into the convergence point for all the data from your decision-making tools (behavioural targeting, CRM…) and your e-marketing platforms (sponsored links, affiliation, email campaigns…) |
| |
|
Portal
Management of site networks, for a global view of the activity on your various sites |
| |
|
ABCe Certification
|
| |
|
|
|
|
Excel Add-In
Import, process, and finalise the layout of your web and mobile analytics data using Excel. |
| |
|
Report Builder
Create and personalize reports on the interface in a variety of formats (PDF, Word, Excel, CSV, XML) and export them with frequency and conditions that can be fully parameterized. |
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